Period Pride
Vision and Values
We aim to produce this product in our homeland with the help of these women and sell it at affordable rates so that it reaches every woman who could not afford it due to exorbitant prices out there.
Our values stem from the idea that women are not solely responsible for this time of the month but instead,
Our thought process bends more towards the society at large and does not restrict ourselves to becoming a female-only brand. We believe that periods are not only just a woman issue, it is a societal phenomenon where men do not need to shy away from contributing their part. Period Pride comes with a view that these cycles are not a shame or a taboo for a woman but we outwardly call it pride for a female as she goes through something like this every month of the year.
The products available in the market are not very sustainable and due to their production cost, they are sold at a very high rate which cannot be afforded by village women.
Today even though many companies promote plant-based products, they still fail to produce 100% biodegradable or compostable napkins that are low in cost
But again, this is not only harming the females but also the environment on a very large scale, an average woman in India produces 60kg of plastic from just sanitary napkins. A standard pad has plastic & chemicals that are highly toxic to the environment.
Market and Target Audience
The Indian market for sanitary napkins has reached a whopping value of almost USD 521.5 million in just 2020. It is said that the market will grow by 11% between 2021 and 2026 to reach a valuation of almost USD 975.4 million by 2026. This only means that the market is growing at an exponential rate year by year.
We not only target the rural women by providing them with job opportunities, but we also target the men of urban India to stand and resonate with our product to feel comfortable and support the women of the society.
To counter the various problems mentioned before, Period Pride has made sure that the pads produced here are causing the least harm to the environment as well as to females who use them. The Period Pride sanitary napkins use sugarcane and corn fiber to make the different layering of the pad. Due to the high absorbent properties of sugarcane along with it causing the least harm to the environment, this method was chosen.
To become a player in this saturated market might seem like a task as there are already brands and products sitting at prime positions. But, Period Pride and its ideation to support and bring awareness to rural women as well as get rid of unhygienic product usage by these women stand us apart.
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